Build a clean, repeatable video branding workflow
Start with the delivery goal, then choose only the edits and output settings needed for that goal.
Step-by-step workflow
Prepare the source and brand assets
Use a clean source, transparent logo, readable text, and a documented position for the intended audience.
Remove or cover old branding when needed
Review the frame and choose a clean-up method before placing the new logo or watermark.
Add the approved logo or text
Use GiliSoft Video Editor Pro or the watermark workflow to position, size, and style the overlay.
Check timing and safe areas
Review the beginning, middle, and ending so the brand remains visible without covering captions or important UI.
Export and inspect a short sample
Confirm sharpness, opacity, placement, audio sync, and output dimensions before the full batch.
Improve the result before export
Keep the source clean
Use the best available source, approved assets, and a clear file name before editing or converting.
Review a representative sample
Check the beginning, a busy middle section, and the ending before committing to the full export.
Match the destination
Choose dimensions, format, audio, and file size from the target platform or device requirement.
Common export problems to check
- Confirm the source aspect ratio and output dimensions before export.
- Check captions, logos, music, and speech for overlap or timing problems.
- Test audio sync and volume on the target playback device.
- Keep the original source until the final file has been reviewed and backed up.
Frequently Asked Questions
Should a video watermark stay on screen for the entire video?
That depends on the brand goal. Keep it visible enough to identify the source without competing with the subject.
Can I remove an old logo before adding a new one?
Yes, when the old overlay can be cleanly covered or removed without damaging important picture content.
How large should a video logo be?
Use the smallest size that remains legible on the target screen and test both desktop and mobile playback.
Can branding be applied to multiple videos?
Yes. Use the same approved position, style, and export settings, then review representative files from the batch.